How-To

How to have an Immediate Impact in Marketing

Whether you’re a new hire internally or an agency/contractor externally - most people want to have an immediate impact to the business. Naturally this leads folks to look into what projects are currently in the works or need to be completed, and try to find something they want to do. 

But there is a much better way to get started...

Find the Lowest Hanging Fruit

What is a small change that can have a huge impact on an important metric (usually leads generated) that will be noticeable almost immediately. 

Here are some ideas on how to find that low hanging fruit you can grab. 

  1. Look at the top 10 pages based on traffic - regardless of what type of page they are. Then ask yourself, “How can we can get more people to convert?” A lot of times it will be something as simple as adding a CTA, form, or maybe a bot. Think like your buyer and go with your gut. 
  2. Look at your blog - is there always a CTA in view regardless of where on the page someone is? Simple change and get a few more CTAs driving conversions. 
  3. Are any bots being used for lead generation? Use an existing tool or try out bots from Drift or HubSpot. Put them on your landing pages with a 15 second delay for people not already converting. 

These are just a few simple things you can try to help point you in the direction of finding some quick wins that you can implement. 

Be sure to make sure you’re tracking the performance of whatever changes you make to show that it worked. 

Share what you’ve tried in the comments below to help others hit the ground running when kicking off their time with a new marketing team. 

Need more help with finding the low hanging fruit? Connect with us and we will be happy to help!

Custom cookie prompts for GDPR when using HubSpot, Marketo, Drift, etc.

Most of the marketing platforms have their own options when it comes to asking for consent to drop cookies, but there are two big problems:

  1. Most are very generic and just an on/off - no option to target differently based on GEO, etc. 
  2. They often don't play nicely with other tools, so someone may have opted-out of tracking but other tools are still tracking them since you don't want 15 separate prompts for every visitor. 

In the past few weeks we've worked with a number of customers that were interested in having one prompt for only folks in the EU and to control a number of different systems based on that response. 

Everyone is talking about GDPR this week as the deadline fast approaches, so wanted to share the tools that we used. 

CookieConsent Pop-Up - We had originally planned to build this custom, but after seeing the level of customization that was allowed this was the smartest route to go to handle a variety of different requirements.

Ipdata Geolocation - Generous free plan to get started, along with one tag via the API "is_eu" to know if you need to show the pop-up. 

With these two tools, we quickly wired up some custom code that would check if someone is in the EU and display the option to opt-in for cookies. Once someone has opted-in then the tracking codes for whatever tools you need can be loaded easily. 

If you're working on getting GDPR compliant and need some help with this piece, don't hesitate to reach out and we will be happy to help!

How to login to multiple accounts of the same software

We work with a lot of companies that use the same software platforms for their sales and marketing. Some of these tools like HubSpot have great options when it comes to managing multiple accounts, enabling agencies/contractors/etc to login once - then switch between accounts. 

But other tools like Drift, Marketo, Intercom, etc require you to have a unique login to each and don't allow you to be logged-in to more than one from the same browser. 

Here are two quick tricks to make it much easier for managing these:

#1 - Use Google Apps or Gmail for all of your logins.

Google makes it ultra easy to have more than one email address. It's as simple as adding a + then whatever you need for each customer. 

So something like hello+customer123@marketingmigration.com and everything continues to go to your same email account. (You can change customer123 to literally anything you want.)

Additional tip -> get smart at your naming convention to keep track of each login. We try to keep them ultra short, so they are much easier to remember.

#2 - Use different Profiles within Google Chrome to stay logged-in.

So now you have different logins, but it's a hassle to have to log out and back in whenever you need to look in a different account. With Chrome Profiles you can stay logged-in to all of them at once and just have different Chrome windows. (Each profile maintains it's own cookies, so you won't run in to login issues.)

In Chrome click on your name in the top right corner of the window and go to Manage People. From there you can Add a Person and customize the name for each account you need. 

Setup Chrome Profile

Now login to whatever account it is that you need and you'll be separate from everything else that you're doing in Chrome. 

I personally have 12 different Chrome profiles that I use to switch between different customers and ensure that I'm staying organized.

Hopefully this helps you save some time logging in and out of all your tools and focusing on the real work that needs to be done. 

What other pointers do you have for managing logins across many different tools?

Helpful tips for cleaning your email list

We work with a lot of customers that are moving between marketing tools and one of the big things that usually comes up is cleaning up the email list a bit and filtering out the contacts that aren't engaging anymore. 

Spent a bunch of time today in Excel and Google Sheets working through cleaning up a list and found a couple of things that would be helpful to share. 

I'm no Excel wizard, so if you are - this probably will be incredibly boring, but for the rest of you folks it may actually be helpful. 

 

#1 - DeDupe your List

You have a whole bunch of different lists, combine them together, and have no idea who is a duplicate. Ideally you want to filter those out to avoid creating a new mess, in your new tool. 

With Google Sheets it's incredibly easy with the built in Unique function. (The unique function is not available in Excel from what I can tell - but I imagine there is something similar.)

=Unique(A1:A)   - update this to include whatever the range you're looking to dedupe and it will do the rest of the work for you, spitting out only the unique email addresses. 

Google Sheets Unique Function

 

#2 - Remove people that are in another list

Working with another customer and we got them to a great spot with a cleaned up list of contacts they wanted to engage with for marketing, but wanted to be sure that they filtered out existing customers from that.

This is pretty simple if you create a spreadsheet in Google Sheets or Excel (this does work the same in both) and use a vlookup.

Here is the exact function that you need to use: 

=IF(ISERROR(VLOOKUP(A2,$C$2:$C$12, 1, FALSE)),FALSE,TRUE )

Update A2 to be the cell you're checking and the $C$2:$C$12 to include the range you're checking from. Just so you know the $ is there to keep that range despite moving the function on the page. 

Then just copy/paste it alongside all of the other emails you want to check, and filter for the ones that are false - which indicates they aren't in the other list. 

This will walk you through the whole process.

Google Sheets filtering specific leads

There you have it - all of your customers filtered out and your list is ready to go to get uploaded into your system. 

Hopefully this helps save you some time and Googling finding the answers when it comes time to clean up your list. (I selfishly wanted to post this so I could come here the next time I need to do it...) 

Don't hesitate to reach out sometime if you need help with your list cleanup. 

How to hide Intercom chat to use another chat/bot tool

We work with a number of clients that utilize Intercom for their customer support team and they are frequently interested in trying out another tool - often times including a chat bot to drive more conversations for sales. 

Maybe you want to use Drift for bot driven conversations or maybe have it replaced with HubSpot Messenger calendar booking. These are just two of the many options that we help our clients get setup with everyday.

Thankfully Intercom makes it pretty easy to hide their chat box from the pages where you would like to use something else. 

This help doc on their site goes crazy in-depth on how to do it, but no need to read all of it when it's super simple. 

Head to App Settings -> Messenger Settings -> then scroll down a bit. 

hide_intercom1.png

From there it's simple to add in the URL for the pages that you don't want to display Intercom on and be sure to hit Save.

intercom_hiding_rules.gif

That's all there is to it! Now you can setup anything you would like on those pages and don't need to worry about your different tools overlapping with each other. 

**One other quick note - there is an edge-case with identified users being able to see both, since Intercom does not have a rule for hiding the icon. All you need to do is add this simple line of code to the pages you want it hidden and you'll be all set.

<style>#intercom-container { display:none; }</style>

Need help getting something like this setup on your site - don't hesitate to reach out and we will be happy to help.